Audubon Nature Institute
Digital Experience, Content Strategy & Visual Storytelling.
Selected Work
A mix of digital experience, web content, UX, and visual storytelling projects for mission-driven organizations and creative clients.
Ecstatic Ashley
Photography, Brand Strategy, Visual Storytelling & Web Design.
2026 Relaunch in Progress
Plan Your Visit
Web Strategy, UX, Content & Analytics.
About Me
I create user-focused web experiences that balance marketing goals, operational needs, and intuitive design.
My work centers around organizing complex information into clear, accessible, and engaging digital experiences that help users quickly find what they need and take action.
With a background in web content management, UX thinking, and digital strategy, I focus on improving usability, refining page structure, and supporting high-performing campaigns through thoughtful, detail-driven execution.
Digital Experience Strategy
Web Content Systems
Visual Storytelling Campaigns
My Approach
Here’s how I approach digital experience work—from web content to campaigns and photography.
01. Discovery & Planning
We start by exploring the intersection of brand goals, user needs, and the stories we want to tell. Whether it’s a mission-driven campaign or a web update, I dive deep into discovery to ground our digital strategy in purpose.
02. Experience Design
This is where content takes shape. I map out site flows and campaign structures, ensuring every UX decision supports a warm, accessible experience that feels natural to the user, whether they are navigating a page or engaging with visual content.
03. Iterative Build
I work iteratively, refining layouts, copy, and photography together. By testing responsiveness and usability throughout the build phase, I ensure the final digital experience is as functional as it is beautiful.
04. Strategic Launch
Launch is just the beginning. I provide ongoing support for web content, campaign performance, and visual optimization to ensure mission-driven brands continue to thrive and connect with their communities.